The SUC (Sport Utility Cup)
Check out the tongue-in-cheek article over on Robert Rapier's R-squared blog written by Paul Nash, inspired by Ron Steenblik.
The SUC was designed to fit into a Hummer's drink holder. Ordinary cups were not large enough and tended to tip over.
A Hummer parked next to the original SUV, a Cherokee
A comment I left on that blog:
As I sit here, coffee cup in hand, I realize that it's a matter of scale. Coffee and tea plantations actually do destroy a great deal of biodiversity. Starbucks sells a shade grown version that is supposed to be less destructive. It's amazing that this cup of brown tainted water can have such a large impact when multiplied by 7 billion human beings. Imagine the impact of trying to fuel our cars with the planet's flora.
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